Tuesday, May 22, 2012

Honing the message

Despite all the distractions (gay marriage, abortion, birth control, "war on women," "war on religion"), this election will ultimately be decided primarily by economic factors and, hopefully, by a thoughtful debate about the role of government.

Obama's message is getting honed to a sharper pitch.   Starting with a broadside attack on Romney's touted performance at Bain Capital, Obama is now finding the answer to Romney's rejoinder about being proud to have been successful.

Here's what Obama said yesterday: 
If your main argument for how to grow the economy is `I knew how to make a lot of money for investors,' then you're missing what this job is about. . . .  It doesn't mean you weren't good at private equity, but that's not what my job is as president. My job is to take into account everybody, not just some. My job is to make sure that the country is growing not just now, but 10 years from now and 20 years from now.
This should be the key message.   Democrats accuse Romney of destroying jobs and putting people out of work in the companies he closed;   Republicans respond saying Romney created 100,000 jobs with companies he made successful.   Tit for tat, and the voters get lost.

Elsewhere yesterday Obama also talked about the job of a CEO being to make as much money for the company as possible;  but that's not the job of the president of the U. S.   It's to make sure opportunities and help are available to all people, not just a few.

Ralph

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