Wednesday, April 2, 2014

It's all in the name: "The ACA"

Republicans first started calling the Affordable Care Act "Obamacare" as a term of derision.   Then the president said he kinda liked it, so it began to be used by Democrats as a shorthand -- and maybe as an attempt to neutralize it, take away the derision.

It didn't exactly work that way.    Lots of us began to say "Obamacare," without the derision.  But those who wanted to sneer when they said it and make it sound dirty still communicated hatred and derision.

Now comedian Jimmy Kimmel has taken a street poll, stopping people and asking them on camera which plan they support, the Affordable Care Act or Obamacare.

They all said they preferred the ACAthey don't like "Obamacare."  They hate everything about it:  the policy, the high cost, it's being forced on them.   One man even agreed that Obamacare is socialism, while the ACA is not.   None of them seemed to realize that the ACA and Obamacare are exactly the same thing.

Here's the link to the video:  
     https://www.youtube.com/watch?v=sx2scvIFGjE

So maybe there's opportunity here.    Let's stop using "Obamacare" and go back to "Affordable Care Act" -- or shorten it to "the ACA."    Let "Obamacare" be associated with -- and die with -- that terrible thing the Republicans told you was a disaster.

Chances are Republicans will stop talking about it -- because it will just remind people that they were so dead wrong about it.    So let's re-christen it "The ACA," which 7.1 million people have just signed up for -- and might just like.

Ralph 

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