National companies with the best reputations

This is from the blog 24/7 Wall St.

The Harris Poll Reputation Quotient rates the reputations of the nation's "most recognizable companies. . . .  based on six components:  emotional appeal, products and services, vision and leadership, workplace environment, social responsibility, and financial performance."

Here are the companies with the best reputations:
10.   Google
  9.   Apple
  8.   Publix Supermarkets
  7.   L. L. Bean
  6.   Kraft Foods
  5.   Johnson & Johnson
  4.   Costco
  3.   Samsung
  2.   Amazon
  1.   Wegmans Food Markets

And the companies rated the worst:
10.   Bank of America
  9.   Charter Communications
  8.   Comcast
  7.   Koch Industries
  6.   Sears Holdings Corporation
  5.   Halliburton
  4.   Monsanto
  3.   Dish Network
  2.   AIG (insurance)
  1.   Goldman Sachs (investment firm)

Why is this significant, aside from simple interest in ratings and polls?   Perhaps because it says something about our values and how we balance profit against the human factor.

Notice that the six components used in the ratings are heavily weighted toward the human factor (emotional appeal, services, vision, environment, social responsibility = 5 factors) while only one has to do with financial performance.

The thing is that some of the top 10 also are immensely profitable (Google, Apple, Amazon and perhaps others).    The point:   Being a good corporate citizen is also good for business.

But then what do we say about Koch Industries?   #7 worst, but they also donate huge sums of money to medical research and the arts.

Think about it.

Ralph