Anyone with a clever idea can be a digital entrepreneur. It doesn't take a lot of investment capital to create a new app -- just an idea and some ingenuity, and you suddenly have digital access to billions of potential buyers.
Here's the latest one of those ideas I read about in a newspaper blurb the other day.
It's the brain child of software designer Dan Florio, and it's called RunPee.
It's mission is simple. People go to the movies. People sometimes need to pee during the movie, but they don't want to miss anything. So, if you have this app, you enter the name of the movie you're seeing -- and the app will tell you when there will be a lull in the action, so you can make a quick trip to the restroom without missing much. And, if you want, it will summarize for you what you do miss.
Now why didn't I think of that? Probably wouldn't have done anything about it if I did. Like I did nothing about the great idea I had 45 years ago when individual frozen dinners started filling the supermarket freezers. My idea was to make low calorie dinners and market them to people who were trying to lose weight. Wonder what Healthy Choice and Lean Cuisine eventually paid someone for that idea?
Then there are those who became instant billionaires while still in their 20s from some digital Great Idea -- like Google. Last week, Google stock jumped so much that the net worth of two co-founders of Google increased by over -- $4 billion each -- in one day.
Of course, the market giveth one day and taketh back another day. But . . . It does boggle the mind.
And it makes you wonder. Just how much do we actually need an app to tell us when we can RunPee without missing part of a dumb movie, where the giant coke and monster tub of popcorn cost more than it takes to feed a family for months in many countries?
Why not put some of that ingenuity to work solving world hunger, global warming, poverty, crime, war, and . . . . some real problems?
Ralph
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