Driving home from the gym yesterday, I was only half-listening to NPR on the car radio; so some of the details of this story may be a bit inaccurate. But here's the gist of it that made me chuckle:
The San Francisco Museum of Moderm Art (SFMoM) has just opened it's impressive new building. And, given San Francisco's proximity to Silicone Valley, they wanted to go as digital as possible. So, instead of the old-style audio recorded "tours" that you rent, they had an app created for people to download onto their phones.
Wherever you walk in the museum, the app will then discuss the painting in front of you. The only problem, they're finding, is this:
Instead of looking at the art, as they listen to the art historian on the app, people are looking at those bright, shiny objects in their hands.
Ralph
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